Morning Star Trading Co.
Wellness for the mind, body, and soul. A sort of Mecca for massage therapists. 1919 S. First, 476-1727 www.morningstarcompany.com


Nationwide Insurance
One-stop shopping for home, automobile, life, and commercial insurance coverage. 1007 S. Congress, 441-2763


Pink Hair Salon & Gallery
Looking for a funky new color? Be prepared to chat with these pros about hair history. Farah, Brandi, Deborah, and the crew are Austin auteurs of hair. 1204 S. Congress, 447-2888


Pinky's Wireless
With several locations in Central Texas, Pinky's offers pagers, two-way devices, and mobile-telephone service, as well as home-telephone and satellite services. 343 S. Congress, 447-4659


River Spa Nail Salon
After a hard day of shopping in SoCo, treat yourself to a relaxing pedicure or one of the many other spa services River Spa provides. Open 9:30 to 7:30, Monday through Saturday 313 S. Congress, 693-8185


Rock N Roll Rentals
Look no further than Rock N Roll Rentals, which has everything you need to be the rock star you secretly are. The no-frills store rents PAs, amps, mixers, digital recording equipment, and instruments for prices that won't deplete your day-job wages. Let us not forget the beauty of a monthly Stratocaster rental: less than the cost of a set of strings. Now if only you could rent a cult following ... 1420 W. Oltorf, 447-5305 www.rocknrollrentals.com


Sandra Cocco Violin Studio
Cocco specializes in accessories, restoring, and building new instrument that you can play with a bow like cellos, violins, and violas. Upstairs and through the red door is place to take your string family instruments for repair. 1508 1/2 S. Congress, 440-5007


Schutze Insurance
A fixture in Austin for decades, Schutze offers coverage for all commercial insurance needs. 1101 S. Congress, 447-5507


Shag
We're almost sure their name refers to the haircut, and not that thing Austin Powers likes to do. baby. 908 S. First, 851-SHAG www.shagaustin.com


Shampooch
Guess what they do here? We'll give you a hint: Lather; Bark; repeat. 306 W. Oltorf, 912-8966


Sherry Matthews Advocacy Marketing
Dare we say it? Advertising with a conscience? These folks never made doin' right look so good. And they're the same folks behind the hysterical and effective "Pick up your poop" campaign. 200 S. Congress, 478-4397 www.sherrymatthews.com


South Austin Fire Station
Home of fire truck #6 and the friendly folks who keep SoCo and the adjoining neighborhoods safe. Avenue residents are kept out of harms way and kids love to stop in and say hello at the quaint house with the red roof. 1705 S. Congress, 442-6822